Direct Mail Falling

When we first started marketing credit cards on the Internet with our old domain name in 2001, Direct Mail dominated the credit card marketplace, and the web was an amusing afterthought. While everyone supported online statements, when we wanted to get the web application, we often had to deal with boutique design shops that seemed in over their heads. We were convinced that in some cases they were printing out applications and faxing them to the bank.

Now, direct mailing responses are down over 75% from 10 years ago. In 1998, 1.2% of mailed out offers got a response, now it is 0.28%. While 42% of people got their credit cards from mailed out offers, the market is changing. Here at Cardpick.com, we are excited to have a team that has been finding credit card offers on the web for 7 years, and we look forward to it's continued rise as the dominant medium for getting information about credit cards and applying for credit cards.